Digital Marketing Trends to Watch in 2024

Every year, there are new and intriguing digital marketing trends that businesses should remain aware of. Below, you’ll find a selection of the biggest digital marketing trends in 202 and beyond.

The metaverse

The metaverse is a digital world where everyone exists as 3D versions of themselves. You can think of it as a virtual reality version of the internet, and it’s only just getting started. As 2022 moves on, expect to see lots of marketing potential involving the metaverse, so be sure you’re ready for it. 

 

Stories 

Social media stories aren’t unique to 20224, but they’re a trend that will dominate the digital marketing scene in the months to come. More and more companies are using social media stories to attract and engage customers. It helps to deliver a connection between the consumer and the brand – and there’s the added bonus of using stories for quick market research by asking customers different questions. 

 

Personalisation

Digital marketing will become even more personal in 2024. At the end of 2023, it felt like a lot of companies released yearly recaps or reviews for customers to see. It was in tune with the popular Spotify Wrapped marketing ploy, showing customers their habits over the last twelve months. 2024 will take this concept and adapt it to make digital marketing all about the individuals that make up your customer base. The focus should be on personalised campaigns that engage each individual, rather than a blanket approach. 

 

Keep an eye on these digital marketing trends and learn how you can utilise them to supercharge your business in 2022. There are many digital marketing agencies offering services but read on here to view our offering.