Web Design for Ecommerce

Build a Bold Online Presence

Ready to Generate Sales

easy to use

processes payments securely

showcase your products in the best way possible

We'll Do This By Doing 3 Things...

Understand your business

We research to understand your business and the sector you operate in. Ensuring a user experience competitors would envy.

Tailored keywords

Integrate your website with keywords specifically tailored to your target market. Thus, putting your business in good stead for generating sales.

Strong, yet tasteful imagery

Using strong yet tasteful imagery to ensure users have a pleasant and memorable experience. After all, everybody knows that word-of-mouth is one of the best forms of marketing.

In the wake of the dot.com implosion of 2000, dire predictions were the order of the day. Declarations such as “People will never take to buying things online” and “It was all just a mirage driven by greed” were being bandied about with alacrity.

But a funny thing happened to ecommerce on its way to the digital grave. It slowly, quietly regained its legs and then positively exploded thanks to the advent of the smartphone. Today the internet economy is the 3rd largest economy in the world, behind only the US and China.

The takeaway from this startling development is that, if you do not have an ecommerce website, or a website with an ecommerce component to market your product or service, you are leaving money on the table and contributing to the success of your competitors who do.


What Makes for a Great Ecommerce Website?

A great ecommerce website is more than a collection of product photos and “Add to Cart” buttons. A great ecommerce website is one that optimises the user experience, promotes brand engagement, and facilitates safe, secure transactions.

A great ecommerce website draws the browser in, provides context for the products or service, avoids the hard sell so as not to antagonise the visitor and enables safe, hassle-free checkout. If the website is dedicated to a single brand, then every aspect of the design should reinforce the brand identity in a subtle, but real way.


The Different Types of Ecommerce Website

Not all ecommerce websites are the same, although most fall into one of the following categories:

B2B – The B2B or Business to Business website is reserved for those companies that provide products and/or services to other companies.

B2C – The B2C or Business to Consumer website is the most popular form of ecommerce site. With this kind of website, a business sells products or services directly to members of the public.

C2C – The C2C or Consumer to Consumer site is one where consumers buy and sell from one another. The biggest C2C website is eBay.

C2B – The C2B or Consumer to Business website is one where individuals market their product or service to businesses.


Let WDL Build You a Great Ecommerce Website

Don’t wait until the ecommerce phenomenon has turned your competitors into success stories and you into an also-ran. Contact Website Designers London to discuss building an ecommerce website to suit your needs.


Why Choose Us?

Having designed countless websites in our 8 years of trading, we understand the importance of delivering a stunning and scalable website which generates sales, all on a budget.

Ranked #3 in London

Ranked within the top 3 of website designers in the whole of London.

Accurate as at 13th August 2020.

Ranked #5 in the United Kingdom

Ranked within the top 5 of website designers in the whole of United Kingdom.

Accurate as at 13th August 2020.

E-Commerce Software Used

We only work with the best content management systems (CMS) & software. Click below to find out why.


We develop the majority of our websites using the most widely used CMS (Content Management Systems) in the world, WordPress.



Why WordPress?


> Widely used

The CMS we use is used by more than 60 million websites, including 33.6% of the top 10 million websites (as of April 2019). WordPress is the most popular website management system in use.


> Search engine friendly

Not only can we make your WordPress 100% customisable for your specific requirements, but search engines love our WordPress websites too.


> Versatile

Whatever your web design and development requirements, WDL can design and develop pretty much anything for you with WordPress.


WooCommerce is a customizable, open-source eCommerce platform built on WordPress. It is known to be the most customizable eCommerce platform for building your online business.



Why WooCommerce?


> Everything You Need to Start Selling Online

Get secure payments, configurable shipping options, and more


> Customize and Extend

From subscriptions to gym classes to luxury cars, WooCommerce is fully customizable. Add features and extend the functionality of your store


> Develop Without Limits

WooCommerce is developer-friendly, too. Built with a REST API, WooCommerce is scalable and can integrate with virtually any service. Design a complex store from scratch, extend a store for a client, or simply add a single product to a WordPress site—your store, your way.


From startups to established brands, you’ll be in good company.


Shopify is great for those with a physical store wishing to sell online too. Shopify offers online retailers a suite of services including payments, marketing, shipping and customer engagement tools to simplify the process of running an online store for small merchants.



Why Shopify?


> Sell everywhere

Use one platform to sell products to anyone, anywhere—in person with Point of Sale and online through your website, social media, and online marketplaces.


> Market your business

Take the guesswork out of marketing with built-in tools that help you create, execute, and analyze digital marketing campaigns.


> Manage everything

Gain the insights you need to grow—use a single dashboard to manage orders, shipping, and payments anywhere you go.

By your side, every step of the way.

We'll hand-hold you through the entire process of design, content, domains and emails, payment gateways, everything

We're a full-service agency

Get the full package. Helping design, promote and support businesses is what we do.

A popular choice - we offer ongoing support with digital marketing, driving traffic to your new site through proven tactics.


Common e-commerce websites

Sell products/digital

Want to sell physical and/or digital products online for a one-off fee?


Want to take payments and schedule days and times for bookable events?


Want to sell subscription-based products with ongoing recurring payments?


Want to sell your products to retailers and resellers as a wholesaler?


Want to earn commission for selling other people’s products?


Want to sell your manufacturers/wholesalers products directly from your site?

Included As Standard

Choose WDL and you'll get each of the following pages included as standard with an e-commerce package. Specific to WooCommerce.
  • Login: upon entering their details, the user will be able to amend or cancel their subscription.
  • Logout
  • Shopping Cart Page: to list items that the buyer has selected for buying. This page allows your buyer to review all the items he/she has selected and made necessary modification or additions.
  • Check-Out Page: to choose the “method of payment” and to confirm the purchase.
  • Privacy Policy: a legal document describing your privacy policy (content provided by you unless requested).
  • Terms of Use: a legal document that lists of the terms your visitors are required to agree before using the website (content provided by you unless requested).
  • FAQ: A frequently asked questions page allow you to convey answers to the most common questions asked by potential or existing customers – thus saving you time and money

...there's more...

  • Payments: Take payments via Stripe and PayPal. Accept credit cards.
  • Shipping Options: Give customers the option of pickup, local delivery or shipping. Restrict options available based on customer location.
  • Import & Export Products:  Add and update product information like name, short description, regular and sale price, and more using a CSV file.
  • Free Shipping: Offer free shipping for certain products or certain locations – the choice is yours.
  • Refunds: Offer pain-free refunds to customers that can be managed directly in your dashboard.
  • Inventory Management: Track stock levels, hold stock after an order is cancelled, get notifications for low and out-of-stock items, hide out-of-stock items and more.
  • Order Management: Add customer notes, edit stock manually, mark items you shipped, and manage the fulfilment process.
  • Email Templates: Send notifications to customers at critical stages, e.g., after they make a purchase or when their order is complete.
  • Add Shop Managers: Give your team access to manage orders and view reports without making them an admin.
  • Categories, Tags & Attributes Make Products Easier to Find: Help customers find what they want by adding tags to describe a product. Add attributes like size so customers can search for items most relevant to them.
  • Customise for Your Location: Set the currency and language that’s right for you.
  • Unlimited Products: Add as many products as you want to sell – your only restriction is your inventory.
  • Highlight Important Products Throughout Your Store: Use a widget to showcase top products, a specific category or tag, products on sale, featured products or recently viewed products on any page of your store.
  • Reporting: View sales, refunds and coupons over time. See your top products and categories.
  • Dashboard: Add sales, orders, and at-a-glance status summary window to your WordPress dashboard to easily see how your store is doing.

Did we mention...

We are extremely proud to be ranked #3 and #5 in London & the United Kingdom, respectively. Our clients have loved their websites and the service we provide, they've ranked us within the top 5 out of thousands of other website designers.

Our Process

Regularly communicating with you throughout the process is a given.

We understand some clients want us to update them at every stage of the process, whilst others want us to ‘just get on with it’ and others fall somewhere in between. Whichever your preference, we’re happy to accommodate for you.

  • 1

    Design brief

    Understanding your expectations through your design brief is the most crucial part of the web design and development process. Having aligned ideas will lead to the website you’ve envisaged.

  • 2

    Wireframe design

    At this stage, we put pen to paper (and computer) to produce a visual guide that represents the skeletal framework & structure of your website.

  • 3

    Developing your website

    Here's the best part! This is the bit where we keep caffeinated whilst coding your website to appear on the world wide web.

  • 4

    User testing

    To ensure every single visitor to your website has the most pleasant experience, we go through every scenario, clicking every button to check everything works as it should.

Why We're Loved

If you still need convincing as to why we're the number 1 choice website designers for many people, here's a few more reasons why.


Whenever our clients need us, they can reach us.

We have a prestige reputation to maintain so being reachable is important to us. Whether by phone, email or a traditional face-to-face chat over a latté. (If coffee isn’t your thing, we can arrange an English Breakfast tea for you).


We over deliver.

We understand that when a client asks us for an estimated time of completion for their project, missing targets can be very frustrating. We understand that clients have deadlines which fit around other important business deadlines.


Designing and developing websites are what we are best known for.

With over a combined total of 45 years’ experience between the team, you can rest assured you are in safe hands.


We treat our clients fairly.

The main method of marketing for Website Design London is word-of-mouth referrals. Jim tells Jane about WDL and Bob’s your uncle, we have another client. We know Jim won’t tell Jane if we over-charge Jim. So we price all our projects fairly.


Our best asset is our team.

We are proud to have such talented individuals working with us at Website Design London. Our team regularly complete training courses. In addition, we stay abreast with the latest updates within the industry through reports and the close relationships we’ve formed with organisations.


We don’t take on work if we know we can’t deliver.

We believe our policy of displaying this high degree of integrity, allows us to form the open and honest relationships our clients desire.

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