How to Improve User Experience on Your Website
User experience was always important, but now it has become a crucial factor for websites. Without a good user experience, websites can experience poor search engine performance as well as low conversion rates.
In this blog post, we share seven tips on how to improve user experience on your website.
1. Use White Space
Some website owners that are not as tech or design-savvy may see white space as a waste of website real estate. They could not be more wrong.
Web designers know the importance of white space and how it should be used to make design look clean and important elements pop. According to a study, white space around text can increase user attention by up to 20 percent.
Without ample white space — especially around important elements on your page — it is nearly impossible to provide a good user experience to your website visitors.
2. Avoid Using Too Many Interstitial Ads and Pop-Ups
Too many interstitial ads and pop-ups can be annoying for users — especially if they are the first thing they see when they visit your website.
People visit websites because they need information or to take action. If, before finding that information, they are interrupted by a pop-up, they might be more likely to quit your website and move on.
3. Use Attractive and Clear CTA Buttons
The call-to-action buttons on your web page should be placed strategically to attract as much attention as possible. The text on these should also be clear and concise, so that website visitors do not become confused.
4. Use Hyperlinks Wisely
Hyperlinks are used to redirect website visitors as well as search engine crawlers to help them index web pages on the SERPs.
You may feel tempted to spam your pages with lots and lots of hyperlinks. The problem with that strategy is that visitors may get confused if there are 50 links on a web page. And the links that should get highlighted do not get any attention or focus.
Be strategic with hyperlinks. These links on any web page should be primarily used to redirect users to important pages that they would find useful. Also, you should set the right expectations of what visitors would find on the other side by using accurate and description anchor text. And only create hyperlinks that would add value to the user’s journey on your website.
5. Avoid Unformatted Walls of Text
Nobody likes to read a huge wall of unformatted text. Instead of presenting users with such a wall, make sure that your content is properly supplemented by white space, bullet points, numbered lists, subheadings (H2, H3, H4 tags), images, videos, etc. This ensures that your content is easy and engaging to read.
6. Improve Website Loading Speed
Improvements to website loading speed have become a more important search engine ranking factor in recent times. If your website takes an unreasonably long time to load, you can’t compete well on the SERPs with the other websites.
Apart from search engine ranking benefits, a good loading speed can dramatically improve the user experience on your website.
The importance of website loading speed and good page experience has grown even more since the introduction of Core Web Vitals.
7. Keep an Eye on 404 Errors
Another thing that you should monitor regularly is the existence of 404 errors on your website.
While it is nearly impossible to eliminate the possibility of 404 errors on your website, it is possible to conduct regular audits and fix 404 errors as you find them.
404 errors can easily ruin the user experience and play a key role in driving visitors off of your website.
Conclusion
A good user experience can encourage stronger search engine performance as well as higher conversion rates. Use the seven tips we have outlined in this article to ensure your website offers a positive user experience.
