Posting Regularly on Social Media

In 2023, posting regularly on social media is an important aspect of maintaining a strong online presence and engaging with customers. Posting regularly on social media is important for businesses for several reasons noted below.

We understand for some businesses creating content each day to publish on social media can be challenging, so we recommend reaching out to an agency like WDL that provides a social media management service that can help create, schedule and publish content for you.

Increased visibility

By posting regularly, you can ensure that your brand remains top-of-mind for your followers and increase your chances of being seen by new potential followers.

Improved engagement

Posting regularly, can help you build and maintain relationships with your followers. When you post consistently, your followers are more likely to engage with your content, which can help you build a loyal and engaged audience.

Increased website traffic

Sharing links to your website on social media can help drive traffic to your site. By posting regularly on social media, you can increase the number of opportunities you have to share these links and potentially drive more traffic to your website.

Improved search engine rankings

In some cases, social media activity can impact your website’s search engine rankings. By posting regularly on social media and driving traffic to your website, you may be able to improve your search engine rankings.

Customer loyalty

According to a study published in the Journal of Marketing, businesses that are active on social media have a higher chance of gaining customer loyalty than those that are not (Kietzmann, Hermkens, McCarthy, & Silvestre, 2011). Another study found that businesses that post regularly on social media are more likely to see an increase in website traffic and customer engagement (Mangold & Faulds, 2009).


It is important for businesses to regularly post on social media in 2023 because doing so can help increase their visibility, engagement, brand awareness, and sales, as well as provide enhanced customer service and support. By posting regularly on social media, businesses can attract and retain a larger audience, improve their customer relationships, and drive traffic and sales to their website. Additionally, regular posting can help businesses stay top of mind with their audience and stay relevant in their industry. Overall, regularly posting on social media can be a valuable part of a business’s marketing strategy in 2023.

It’s worth noting that the frequency and type of content that is most effective on social media can vary depending on the platform and the target audience. It’s important to consider these factors when developing a social media posting strategy.

Kietzmann, J., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251.
Mangold, W. G., & Faulds, D. J. (2009). Social media: The new hybrid element of the promotion mix. Business Horizons, 52(4), 357-365.