SEO for Estate Agents

Way back in the 20th century people who wanted to buy or sell a house would have to make the trek to the local estate agent’s office. Those days are over. Today, when someone is mulling a property transaction they start their search by going to Google and entering “houses for sale in Whatevershire”.

The websites they see at the top of the search results do not get there by chance. They get there because they have effective Search Engine Optimisation programmes behind them. And in a related matter, those results on Page 1 are, for all intents and purposes, the only ones that matter, because 95% of people never venture onto Page 2 or beyond. So how do you ensure your real estate website appears on Page 1? Read on.

The rationale for justifying an SEO campaign is simple: without a website, you cannot hope to remain competitive, and without SEO to deliver your website to a favourable position in search results it (your website) might as well not exist.

An SEO campaign from Website Designers London starts by examining every aspect of your site and weighing its merits and shortcomings as they relate to Google’s search algorithm, which is the single most important driver of economic activity in the 2020s.

In broad strokes, anything that might undermine your site’s performance is eliminated or fixed. Elements that might slow down loading are optimised or changed. Code is cleaned up. Keyword research is integrated into content generation and we ensure your site is mobile-friendly from end to end.

Having a website for your agency is not enough. People need to be able to find it. Search Engine Optimisation is how that happens and the team at WDL are industry leaders in creating effective SEO campaigns for businesses large and small. If your real estate website is not generating the traffic you expected, stop blaming the website and call WDL.