SEO for plumbers is how you stay in front of customers today. The pros at WDL use SEO to leverage the power of the internet so you can grow your plumbing business.
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20 years ago, most still looked in the phone book to find a plumber. Today, they conduct a Google search. If your plumbing outfit does not appear at or near the top of organic search results for plumbers in your area you are leaving money on the table for your competitors to snatch up.
These days, before someone calls a plumber, they use their smartphone to conduct an internet search for plumbers near them. If you don’t have a website for your plumbing business and an effective SEO campaign backing it up, those potential customers will not even know you exist, and your SEO-enabled competitors will get all the business.
SEO is something of a misnomer. A more accurate term would be GO or Google Optimisation. Since Google handles more than 92% of all internet search activity, SEO campaigns are usually focused on making websites compatible with Google’s search algorithm.
That is done by going over the website with a fine-tooth comb looking for and rectifying coding problems, navigation issues, content issues and more. By the end of the process, the optimised website will attract positive attention from Google, who will bump it up toward the top of their organic search results. Why is that important? Because almost no one ever wanders past Page 1 of search results.