For all of your marketing needs in the Estate Agency industry, our social media & marketing team have you covered.
What does social media have to do with buying, selling, or letting property? Quite a bit actually. There are approximately 5 billion smartphone users in the world today – that’s “billion” with a “b” – and more than 90% have at least 1 social media account.
In fact, not only do those billions of smartphone users have social media accounts, but each one spends upwards of 2.5 hours every day engaged with those social media accounts.
That leads to one inescapable conclusion: if you want to reach people today for any reason – including the buying, selling or letting of property – you need to go where those people are. You need social media marketing for your estate agency.
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Drop us a message to get a quote and one of our social media team will be in touch. Whether you need assistance in optimising websites or other marketing needs, we’re happy to help.
But What is Social Media Marketing for Estate Agencies?
Social media marketing is a multipronged strategy designed to put your brand in front of the people you want to attract. Social media marketing typically involves leveraging the vast reach of social media giants like Facebook and Instagram to get the word out about your estate agency, its products and services.
Facebook for example provides a number of ways for estate agents to promote listings, book appointments, curate reviews, chat with customers and more. This robust feature set is why more than 90% of estate agencies have an active Facebook presence.
Instagram is also making a lot of noise within the estate agency community. It’s no big secret why that is. Instagram is image-orientated, which makes it the perfect vehicle for promoting property, especially high-end property. Instagram also offers a feature called “Instagram Stories” that enable you to embellish those beautiful photos with engaging updates on a daily basis.
Safely Shepherding Your Brand Through the Online Crucible
But it’s not enough to have a presence on social media. You need a team that are experts at social media marketing for estate agencies to produce high-quality content that will draw people in and encourage more in-depth engagement.
You need that same team to both cultivate and protect your brand identity from being sullied by mean spirited individuals, aggressive competitors, and simple misrepresentation. Protecting your brand identity is key to cultivating a loyal following and we do that better than anyone.
There isn’t room here to cover all the aspects of social media marketing for estate agencies or how it works. However, if you get in touch with Website Designers London today, one of our marketing specialists will be glad to explain it to you and provide you with options. So, give us a call today on 0330 330 0981 and learn how social media marketing can take your estate agency to the next level.
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