For all of your marketing needs in the Restaurant industry, our social media & marketing team have you covered.
90% of the 5 billion smartphone users in the world have a social media account, including 2.5 billion who have a Facebook account. Most of those smartphone owners use their phone primarily as a vehicle for their social media interactions. Not for surfing the web using a browser, and not for making phone calls.
The takeaway from that is clear: if you want to engage in truly effective marketing you have to go where the people are: social media. Website Designers London provide effective and affordable social media marketing for restaurants that enables you to leverage the power of this new communication medium to the fullest.
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Drop us a message to get a quote and one of our social media team will be in touch. Whether you need assistance in optimising websites or other marketing needs, we’re happy to help.
Social Media Marketing for Restaurants
With the influence of TV and other traditional marketing platforms on the wane, social media marketing fills the void and is, in many ways, more effective because people can share your information with others. But social media marketing is about more than just setting up a Facebook page and posting photos of your menu items (although you should certainly do that too).
Dark Social Media – Don’t worry, there’s nothing nefarious going on with dark social media. The term simply refers to the practice of people sharing your content without your knowledge. While that type of sharing is impossible to track (hence “dark”), it should nonetheless be encouraged by making it possible for people to share your content via email, texting apps or other means.
Paid Social Media – All social media platforms allow for paid promotion of content, and you should seriously consider this strategy. Your best chance of enjoying optimal benefits from this type of social media marketing for restaurants is to work with an agency like Website Designers London who will make sure you’re targeting the right audience in the right way and sending them to the right content.
Influencer Marketing – Influencers are the media celebrities of our age. These are people with huge social media followings who sell access to that huge following. The trick, in this case, is making sure you choose an influencer who would-be customers of your restaurant are likely to follow. That takes the kind of experience and broad familiarity with the social media milieu that you’ll find at WDL.
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