Social Media Marketing Agency London

If you asked 100 people about their social media activity in 1995, 100 of them would have asked “What’s social media?” Oh, how times have changed. Today the average mobile user spends almost 2 1/2 hours per day on social media. And more than 90% of the world’s nearly 5 billion mobile phone users have at least 1 social media account.

Given those astonishing figures, along with the fact that billions of those people get much of their brand information via social media, managing your brand’s social media presence is essential.

Social media marketing is rarely handled by a single individual. Rather, it’s a combined effort involving specialists from different web-related disciplines. This social media marketing team has an array of responsibilities and performs a wide range of duties that bolster your social media visibility and credibility including:

Content Creation – Brand awareness is not something that happens by waving a magic wand. It requires dedication to producing high-quality, engaging content that draws people in, educates them about the benefits of your product or service, and encourages them to participate in subtle but effective ways.

Safeguarding Your Brand Identity – Whether you sell lemonade or luxury handbags your brand identity contains the essence of what you are and why you matter. A well-formulated and carefully cultivated brand identity is indispensable to your long-term viability, and one of the responsibilities of the social media marketing team is to shepherd your brand identity through the minefield of cyberspace.

Integrating Social Media Activity With SEO Efforts – Social media is playing an increasingly important role in search engine optimisation, if for no other reason than its sheer ubiquity. Members of the social media marketing team are tasked with harmonising social media efforts with SEO efforts.

Monitoring Social Media Effectiveness – Your social media marketing team will be able to tell who is engaging with your content, what they buy and what they ignore, as well as more precise information about their dining habits, travel history, and even their friendships. All this information can be used to tailor a more effective social media strategy.

Cultivating the Growth of Your Online Community – Once your number of dedicated followers reaches a certain point, they are no longer just followers, they are a community. Once that transformation occurs it becomes increasingly important to know who these people are, what they want and what can be done to enhance their loyalty and, in some cases, leverage that loyalty for the betterment of the brand.

Monitoring and Anticipating Social Media Trends – The social media landscape is an ever-shifting one, with an ever-changing array of forces driving engagement and disengagement. Hot new apps appear all the time and interests shift with the ebb and flow of both global and local events. Keeping track of social media trends is a necessity. Anticipating where things will go is an even more valuable ability. One that our team at Website Designers London excel at.