What is Mastodon? Is It Better Than Twitter?
With some feeling like Twitter’s social platform led by the CEO Elon Musk is becoming more autocratic and a little like his personal project, people are switching to Mastodon. So, what is Mastodon I hear you ask?
What is Mastodon?
Mastodon is an open-source social media platform that was created in 2016 as an alternative to platforms like Twitter and Facebook. It is decentralised, meaning that it is not owned or controlled by a single company, but rather is made up of a network of independent servers, or “instances,” that are run by different organisations or individuals. Each instance has its own community and moderation policies, and users can choose which instance they want to join and participate in.
Mastodon users can create and share short updates, called “toots,” and engage with other users through likes, comments, and reblogs. Mastodon also has features like hashtags, groups, and lists, which allow users to organise and discover content related to specific topics or interests.
Why are users switching to it from Twitter?
One of the main reasons that some users have switched to Mastodon from Twitter is because they feel that Twitter has become too commercialised and focused on monetisation. Mastodon, on the other hand, is often seen as a more community-driven and open platform that values free speech and personal privacy. Mastodon users also have more control over their data and privacy, as the decentralised nature of the platform makes it more difficult for the platform to censor or delete content.
How does it differ from Twitter?
However, it’s important to note that Mastodon is not as popular or well-known as Twitter, and it may not be the best choice for businesses that are looking to reach a large and diverse audience. Additionally, Mastodon’s decentralised structure can make it more difficult to use and navigate for some users, especially those who are used to the more centralised and
Additionally, Mastodon’s decentralised structure can make it more difficult to use and navigate for some users, especially those who are used to the more centralised and streamlined user experience of platforms like Twitter. Mastodon also lacks some of the features and tools that are available on other social media platforms, such as advanced analytics, targeted advertising, and integration with other marketing tools.
Summary
Overall, whether Mastodon is a good choice for a business will depend on the specific needs and goals of the business. If a business is looking for a more community-driven and open platform that values free speech and personal privacy, and if it is targeting a younger and more tech-savvy audience, Mastodon may be worth considering. However, businesses that are looking to reach a larger and more diverse audience, or that need advanced marketing tools and analytics, may want to consider other social media platforms instead. We hope this article answers the questions for your such as ‘what is Mastodon’ and whether your business should start considering the platform over Twitter. Discover Mastodon here.
If your business needs some help with social media management, let our team at WDL.Digital help you.
