What Makes A Good Website in 2024?

Pieces of rectangular paper showing the process in which a website is designed

There are several key factors that contribute to what makes a good website in 2024:

1. User experience (UX) and design

A good website should be easy to use and navigate, with a clean and visually appealing design. It should also be mobile-friendly and responsive, as more and more users are accessing the web on their smartphones and tablets.

2. Content

A good website should have high-quality and relevant content that meets the needs and interests of its target audience. The content should be well-written, informative, and engaging, and should be presented in a clear and organised way.

3. Performance

A good website should load quickly and be reliable, with minimal downtime. Poor performance can lead to frustrated users and lower search engine rankings.

4. Search engine optimisation (SEO)

A good website should be optimised for search engines, with relevant keywords and meta tags, and a clear and descriptive title and description for each page. This can help the website rank higher in search results and drive more traffic to the site. This can be complex, so we recommend hiring an expert such as WDL for your SEO.

5. Security

A good website should be secure, with measures in place to protect user data and prevent cyber attacks. This includes using SSL encryption, regular security updates, and other security best practices.

6. Accessibility

A good website should be accessible to users with disabilities, such as those who are blind, deaf, or have mobility impairments. This includes using appropriate alt text for images, using clear and descriptive headings, and providing captioning for audio and video content. You can use a third party plug-in which will do this all for you in a matter of minutes.

7. Personalisation

A good website should be able to adapt to the needs and preferences of individual users. This can include personalised recommendations based on users’ past behaviour, or the ability to customise the layout and content of the site based on users’ preferences.

8. Integration with other platforms and tools

A good website should be able to integrate with other platforms and tools, such as email marketing systems, customer relationship management (CRM) software, and social media platforms. This can help businesses streamline their marketing efforts and provide a more seamless experience for users.

9. E-commerce functionality

If a business is selling products or services online, a good website should have robust e-commerce functionality. This can include features like a shopping cart, payment gateways, and inventory management tools.

10. Customer support

A good website should have clear and easy-to-find information about how to contact the business for support or assistance. This can include a contact form, email address, or phone number, as well as FAQs or a knowledge base.


A good website designer and developer should have a strong understanding of these factors and be able to create websites that meet these criteria. They should also be skilled in using relevant tools and technologies, such as HTML, CSS, and JavaScript, and be able to work effectively with clients to understand their needs and goals. Additionally, a good website designer and developer should be able to stay up-to-date with the latest trends and best practices in web design and development, and be able to adapt to changing technologies and customer needs.

By considering these factors, businesses can create websites that are effective and meet the needs of their users in 2024. We hope you enjoyed this guide on what makes a good website in 2023.