Why Hire a Web Designer?
With the growing popularity of DIY web designing tools, such as Wix and Squarespace, you might feel that there are question marks over the importance of hiring professional web designers. Why pay someone else to build you a website when you can do it on your own with these do-it-yourself website building tools?
But here is the bottom line: if you want to take website and online business seriously, you should always hire a professional web designer. Designing a website is an intricate process that requires the careful consideration of hundreds of different elements. Unless you are a professional web designer, it is nearly impossible for you to take into account everything that goes into a high-converting professional business website.
In this blog post, we list several key reasons why hiring a professional web designer to design your business website is the only route that makes sense.
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The Foundations of a Strong Online Business
In today’s digital world, your website is the biggest and most important way to connect with your existing and potential customers. And it’s important to understand that a poorly designed website does not service that crucial purpose.
According to a study, 63 percent of online users are very or completely unlikely to make a purchase from a poorly designed website.
Apart from the immeasurable damage to your brand, such a low conversion rate will make it nearly impossible for you to run effective marketing campaigns. For instance, it becomes extremely tough to run profitable paid search campaigns to drive traffic to a website only for potential customers to jump off it — all because the website was badly designed.
First Impressions That Can Make or Break Your Online Business
First impressions are always important. This is even truer when it comes to website impressions.
While the old adage of “do not judge a book by its cover” is still in popular use, this does not apply to judging website designs. According to multiple studies, online users form an opinion about websites in less than half a second.
In less than 500 milliseconds, they are deciding whether they want to stay or leave your website.
Are you truly confident that you can make a website so impressive and functional that you can impress the majority of your first-time website visitors in less than 500 milliseconds?
If you are not 100% sure, that’s another reason why you need to hire a professional web designer.
Lower Engagement That Leads to Lower Revenue
Suppose you somehow pass that first-impression test. What’s next?
Your job doesn’t get any easier because people can still leave your website. In fact, you will likely lose 38 percent of website visitors if your website does not have an engaging or attractive layout.
Getting this part right is especially tough — because you have to account for so many things. For example:
- How you structure your content on the homepage of your website
- How you structure your main navigation bar so it has all the pages users would need without making it too overwhelming
- Which font family and style do you go with and whether or not it resonates with your target audience
- How you use your call-to-action (CTA) so it doesn’t have a negative effect without hurting overall business goals and monetisation
- Which colour palette do you use to not only make your website appealing but also to send the right message to visitors.
Long-Term Visitor Retention
A good website design puts users at the center of everything. That is to ensure long-term user engagement and retention — which plays a pivotal role in the long-term sustainability of the online business.
Driving new traffic to the website can be very tough and expensive. The key to long-term sustainability is to make an excellent impression, so people revisit your website often.
However, a poorly designed website can be a big hurdle in achieving that goal.
If visitors had a bad experience on your website — either in terms of design or functionality — they are less likely to visit it again. According to stats, 88 percent of online consumers do not revisit a website after having a bad experience.
A professional web designer is more likely to use a data-driven approach to encourage revisits and long-term engagement.
Hiring a Professional Web Designer is the Right Strategic Decision for Online Businesses
If you want to avoid a situation where poor website design has a direct negative effect on your business’s revenue and strategy, you should always hire a professional web designer to design your website.
There is a lot more that goes into designing a website than just picking the right colour scheme. From making the right first impressions to strategic content layouts, there are too many things to account for.
